A considerate destination with a year-round drive
Agenda 2030 and the Swedish government’s national strategy for the hospitality industry clearly point out a direction: Destinations that support and invest in their sustainability work will have significant competitive advantages in the future.
In January 2023, Helsingborg launched a new destination strategy in collaboration with the local tourism industry. It contains a clear vision that Helsingborg should be a considerate destination with a year-round drive.
More than 800,000 nights spent in Helsingborg
In 2022, over 825,000 overnight guest stays were made in Helsingborg. Understandably, these numbers fell during the coronavirus pandemic but sharply increased in 2021 by 24%, meaning that Helsingborg is past the pre-pandemic guest night rate.
Helsingborg has gained two new hotels in the last three years, meaning we can offer more than 2,000 beds. Of the two new-build hotels, one is the largest centrally located along the waterfront in the city, and the other is located in our new innovation district with a high sustainability focus.
A vibrant event and meeting place
Attracting meetings, conferences and events to Helsingborg is a continuous endeavour that various departments across the city carry out. The Helsingborg Convention & Event Bureau work strategically and collaboratively to ensure important events and meetings are held in Helsingborg.
Helsingborg Arena is one of the region’s leading venues and attracts 300,000 visitors annually to participate in around 120 sports and entertainment events, meetings and conferences. The Clarion Hotel & Congress SeaU is Helsingborg’s largest congress centre, with space for up to 1,200 participants.
Five prioritised development areas
We are working to develop Helsingborg into an attractive year-round visitor destination. To do this, we collaborate with local businesses and highlight our best seasonal offerings. We focus on these five reasons to travel:
- Cold baths – spa in Helsingborg style
- Food and drink
Are you establishing, expanding, innovating, investing or testing? Regardless, we have an experienced person with industry knowledge who can help you with information, contacts and advice. Get in touch today!